Barceló Torre de Madrid

The Torre de Madrid building, whose first phase was completed in 1957, became an icon of the city. Nine of its thirty-four floors now house this ambitious hotel. As a native Madrileño, Jaime Hayón saw the opportunity to create something unique for the Barceló group in one of the city's most iconic buildings as a way to bring his signature talents to his hometown.

Jaime Hayón wanted to showcase the diversity and richness of Madrid through his design, mixing traditional architectural elements and a jewel-toned color palette with fantastic sculptures and art pieces. A deep and rich color palette was used, along with finishes reminiscent of the Arab, Moorish and Roman influences that had played a role in shaping Spain's culture and architecture. Many of the furniture and lighting fixtures used in the hotel come from Hayón's multiple collaborations with Fritz Hansen, &Tradition, Gubi, Arflex, Cassina and BD Barcelona. Each unique detail lends the ambiance of a boutique hotel but taken to a nine-story scale that only a true grand hotel can provide.

The hotel overlooks the renovated Plaza de España, in the heart of Madrid. The Gran Vía, the city's most famous shopping and entertainment artery, is at the foot of the hotel. The Royal Palace and the Sabatini Gardens are a short walk away. The Temple of Debod, with its sunset views over Madrid, is nearby.